AppsFlyer unknown

A SaaS Attribution and Mobile Marketing Analytics Platform
4.5 
Rating
41 votes
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AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features.

Review summary

Features

  • Enhanced user acquisition and retargeting capabilities
  • Robust attribution and analytics to optimize marketing campaigns
  • Easy integration with various marketing platforms

How It’s Used

  • Can be complex to set up and manage for nontechnical users
  • Pricing can be high for some businesses

Plans & Pricing

Zero

Free

Deep Linking & Store Redirects
Deferred Deep Linking
iOS Universal Links & Android App Links
Custom Short Links & branded Links
Referrals & User Invites
Social Media Landing Pages
QR Codes
Open DSR API
Self-service Support

Growth

Others

Includes Features of Zero Plan, Plus
Mobile Attribution
Mobile & Multi-touch Attribution
SKAN & iOS 14.5+ Measurement/GBRAID
Advanced Web-to-app Attribution
Cohort & Retention Reports
Custom Dashboards
Basic LTV Analytics
Basic Fraud Protection
Marketing Analytics Tools
Data Report Export
Aggregated Data API
AppsFlyer Mobile App
Tech & Media Partner Integrations
Email Support

Enterprise

Custom

Includes Features of Growth Plan, Plus
Cross-platform Attribution
Cross-platform & Web Attribution
CTV & OTT Attribution
Deep Linking API
ROI Measurement
Enterprise-grade Fraud Protection
Audience Segmentation
A/B Split Testing
Incrementality Testing
Raw Data Query & APIs
Data Governance at Scale
Agency Integrations
Migration & Onboarding Support
Dedicated Customer Success Manager
Access to Advanced Online & Onsite Training
Phone Support

Comments

4.5
Rating
41 votes
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