AppsFlyer

Open your dashboard and connect the places you spend media dollars. Add your app, drop in the SDK, and define the in-app events you care about—sign-ups, purchases, subscriptions, trials, or custom milestones. Map those events to a clean naming schema, then run a quick QA with test devices to validate the flow. Next, link your ad networks and analytics tools, import cost data, and set up partner callbacks so conversions and engagement flow back to each channel automatically for targeting and optimization. Configure deep links and deferred deep links so every click lands users in the right screen, whether they have the app or not. If you run offline media, turn on TV spot detection to attribute mobile response to specific airings.

Make optimization a daily ritual. Start your morning on the home view to spot shifts in CPI, CPA, ROAS, and retention. Drill into cohorts by channel, campaign, creative, and geo to see which combinations drive quality over time, not just installs. Build funnels for critical journeys—ad click to install to signup to purchase—and identify the biggest drop-offs to fix. Launch creative and landing experiments via your media partners and track lift directly in your reports. Set alerts for sudden changes in conversion rate, cost, or install volume so you can react within minutes. If you’re buying TV, monitor immediate spikes after each spot and match them to mobile activity; double down on dayparts, shows, and creatives that deliver measurable app actions. more